Bloomsbury have produced a really nice video supporting the launch of their new book "The Mumsnet Rules" which you can watch here:
I'm impressed by the quality of this video, Bloomsbury have been making book trailers for a while and this is a big step up from some of the others (have a look at Bloomsbury's YouTube channel). It's short, to-the-point, it's not a TV ad, no cheesy voiceovers, and it looks like they didn't blow the budget making it either. It definitely makes sense to do this kind of online promotion when the book is based on an incredibly popular forum.
What they say about the book: Do ‘milestones’ feel like millstones? Does the thought of waiting at the school gate make you more nervous than your five-year-old? Do you find yourself sometimes tempted just to let your children fight to the death? And does flicking through childcare books leave you feeling mostly bewildered and blamed? Then The Mumsnet Rules are what you have been waiting for…
Some questions for you:
- Should you use rules when parenting your children?
- What other rules might you use when parenting?
- Do you think that these golden rules work?
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