This is a great example of what I mean:
The creator of this video is MissPhoenix, she's made lots of these trailers for her favourite books, and they're getting hundreds of thousands of views, compare that with the average of around 300 YouTube views for the videos on publishers' sites!
Tuesday 25 January 2011
Friday 21 January 2011
200k views for the trailer, NY times #1 bestseller
Tim Ferriss, author of 'The Four Hour Workweek' and now 'The Four Hour Body' is all over the internet right now. His second book was a bestseller before it was even published.
This guy is definitely on to something. I'm picking up all the tips I can, which he has kindly shared on his blog though it takes some digging to find them. Here's the best I've found so far:
What strikes me about this video is how professional it is, and how you can't tell at first that it's for a book at all, it looks more like a slick crime show. Then all the inspiring music and action it could be a new awe-inspiring Nike advert (Nike currently holds the record for achieving the most viral commercial EVER for Write the Future, withgetting on for 25 million views and 615k shares).
I'm going to follow his advice to the letter.
This guy is definitely on to something. I'm picking up all the tips I can, which he has kindly shared on his blog though it takes some digging to find them. Here's the best I've found so far:
How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times
His new book trailer has 238k views, putting it straight into the top ten most successful book trailers of all time.What strikes me about this video is how professional it is, and how you can't tell at first that it's for a book at all, it looks more like a slick crime show. Then all the inspiring music and action it could be a new awe-inspiring Nike advert (Nike currently holds the record for achieving the most viral commercial EVER for Write the Future, withgetting on for 25 million views and 615k shares).
I'm going to follow his advice to the letter.
Wednesday 19 January 2011
On traditional book advertising
Why adverts for books so rubbish? They are all the same, just a big picture of the front cover and maybe an author photo if they're a not too minging. Or a large author photo and a small front cover if they're a celebrity.
How is this going to sell books? Okay it will raise awareness for the existing fans, I have seen a couple of Tess Gerritsen adverts on the London Underground and I've thought 'oh cool.' I'm a big Tess Gerritsen fan but I still didn't rush out to buy it.
The people who create advertising agree with me: http://copyranter.blogspot.com/2006/09/book-advertising-hackiest-of-hack.html
This article is from 2006, but in light of what I learned at a UK media agency last week, it's still very relevant.
And with shrinking book sales, this has to change.
How is this going to sell books? Okay it will raise awareness for the existing fans, I have seen a couple of Tess Gerritsen adverts on the London Underground and I've thought 'oh cool.' I'm a big Tess Gerritsen fan but I still didn't rush out to buy it.
The people who create advertising agree with me: http://copyranter.blogspot.com/2006/09/book-advertising-hackiest-of-hack.html
This article is from 2006, but in light of what I learned at a UK media agency last week, it's still very relevant.
And with shrinking book sales, this has to change.
Tuesday 18 January 2011
A Tale Dark and Grimm Book Trailer
Love this short, simple, intriguing book trailer. I instantly want this book!
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