Wednesday 3 March 2010

Viral Video Legacies Part 2: Abraham Lincoln: Vampire Hunter

There was a big surprise for me in the ViralVideoChart today - a book trailer in the top 20!

It takes a real bookworm and webgeek to get excited about this, but I am both and I'm proud.

At its peak it reached number 17, with 51 blogs and Tweets today. Most of the views came from blog posts like these:

Topless Robot
Scifi Wire
Reddit
Popwatch

Viral pass on (email, IM) accounted for about a quarter of the views, and a spot on the YouTube homepage give it a medium-sized boost too.

It looks like once again, that story of a famous director (Tim Burton in this case) interested in making the film is what gave the video the biggest viral push, but I'm certain that the Pride and Prejudice and Zombies and Sense and Sensibility and Sea Monsters book trailers built up a fan base that made for a fertile seed-bed for this new video, just as all those other viral video celebities did.

So, without further ado, here is the video:



Well done HachetteBookGroup and well done Seth Grahame-Smith - I salute you both! And hurrah for the power of bloggers!

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