Book trailers have gone legit. Memes don't exist until they've been copied/spoofed/mashed up into meaningless meme-ery.
So I'm overjoyed to report this spoof author interview with comedian Zach Galifianakis and John Wray (author of the critically acclaimed Lowboy).
It works:
It's had 10,000 views in three days. There's a link to where you can download the first chapter for three in the 'more info' on YouTube, and a link to where you can become a fan of John Wray on Facebook or follow him on Twitter.
It became popular because of this Videogum blog post and because of sharing on the wonderful Twitter.
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