Last night seven of us managed to organise ourselves into going to the theatre to see 'Ghost Stories' at the Duke of York theatre. I say 'theatre' but I wasn't sure exactly what to expect: a play? Some kind of lecture with stunts? All I know is, my patience is limited and with the majority of plays, I look forward to the interval and am comforted when it comes with the thought that the second half is shorter than the first.
This was 80 minutes with no interval so the spell they cast with the story, light and sound effects remained unbroken. And for me, the spell worked - I forgot all about the outside world. Highly recommended! Probably not for theatre snobs, but for anyone who enjoys X-Files type TV shows like me, it is a brilliant night out.
Tip - sit in the stalls
For some strange reason I had my rocket air blower (part of camera cleaning equipment) in my bag, and when I realised I was sitting behind a girl who not only believed in ghosts but believed she had had a supernatural experience, never before have I been so tempted to do a bad thing.
Friday, 11 February 2011
Tuesday, 25 January 2011
Fan-Made Book Trailers
This is a great example of what I mean:
The creator of this video is MissPhoenix, she's made lots of these trailers for her favourite books, and they're getting hundreds of thousands of views, compare that with the average of around 300 YouTube views for the videos on publishers' sites!
The creator of this video is MissPhoenix, she's made lots of these trailers for her favourite books, and they're getting hundreds of thousands of views, compare that with the average of around 300 YouTube views for the videos on publishers' sites!
Friday, 21 January 2011
200k views for the trailer, NY times #1 bestseller
Tim Ferriss, author of 'The Four Hour Workweek' and now 'The Four Hour Body' is all over the internet right now. His second book was a bestseller before it was even published.
This guy is definitely on to something. I'm picking up all the tips I can, which he has kindly shared on his blog though it takes some digging to find them. Here's the best I've found so far:
What strikes me about this video is how professional it is, and how you can't tell at first that it's for a book at all, it looks more like a slick crime show. Then all the inspiring music and action it could be a new awe-inspiring Nike advert (Nike currently holds the record for achieving the most viral commercial EVER for Write the Future, withgetting on for 25 million views and 615k shares).
I'm going to follow his advice to the letter.
This guy is definitely on to something. I'm picking up all the tips I can, which he has kindly shared on his blog though it takes some digging to find them. Here's the best I've found so far:
How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times
His new book trailer has 238k views, putting it straight into the top ten most successful book trailers of all time.What strikes me about this video is how professional it is, and how you can't tell at first that it's for a book at all, it looks more like a slick crime show. Then all the inspiring music and action it could be a new awe-inspiring Nike advert (Nike currently holds the record for achieving the most viral commercial EVER for Write the Future, withgetting on for 25 million views and 615k shares).
I'm going to follow his advice to the letter.
Wednesday, 19 January 2011
On traditional book advertising
Why adverts for books so rubbish? They are all the same, just a big picture of the front cover and maybe an author photo if they're a not too minging. Or a large author photo and a small front cover if they're a celebrity.
How is this going to sell books? Okay it will raise awareness for the existing fans, I have seen a couple of Tess Gerritsen adverts on the London Underground and I've thought 'oh cool.' I'm a big Tess Gerritsen fan but I still didn't rush out to buy it.
The people who create advertising agree with me: http://copyranter.blogspot.com/2006/09/book-advertising-hackiest-of-hack.html
This article is from 2006, but in light of what I learned at a UK media agency last week, it's still very relevant.
And with shrinking book sales, this has to change.
How is this going to sell books? Okay it will raise awareness for the existing fans, I have seen a couple of Tess Gerritsen adverts on the London Underground and I've thought 'oh cool.' I'm a big Tess Gerritsen fan but I still didn't rush out to buy it.
The people who create advertising agree with me: http://copyranter.blogspot.com/2006/09/book-advertising-hackiest-of-hack.html
This article is from 2006, but in light of what I learned at a UK media agency last week, it's still very relevant.
And with shrinking book sales, this has to change.
Tuesday, 18 January 2011
A Tale Dark and Grimm Book Trailer
Love this short, simple, intriguing book trailer. I instantly want this book!
Friday, 17 September 2010
Wednesday, 26 May 2010
One Day by David Nicholls
I finished this book yesterday, I was crying my eyes out in the middle of the night. Found out today they produced some beautiful trailers for the book:
O
http://www.oneday-twopeople.com/home.htm
Makes me want to read it again.
O
http://www.oneday-twopeople.com/home.htm
Makes me want to read it again.
Subscribe to:
Posts (Atom)