200k views for the trailer, NY times #1 bestseller

Tim Ferriss, author of 'The Four Hour Workweek' and now 'The Four Hour Body' is all over the internet right now. His second book was a bestseller before it was even published.

This guy is definitely on to something. I'm picking up all the tips I  can, which he has kindly shared on his blog though it takes some digging to find them. Here's the best I've found so far:

How Does a Bestseller Happen? A Case Study in Hitting #1 on the New York Times

His new book trailer has 238k views, putting it straight into the top ten most successful book trailers of all time.



What strikes me about this video is how professional it is, and how you can't tell at first that it's for a book at all, it looks more like a slick crime show. Then all the inspiring music and action it could be a new awe-inspiring Nike advert (Nike currently holds the record for achieving the most viral commercial EVER for Write the Future, withgetting on for 25 million views and 615k shares).

I'm going to follow his advice to the letter.