Book trailer stories - branding and film

In the last post I talked about accountability of book trailers, and direct response advertising.

It seems to me that many book trailers have a much more 'branding' feel but without the power of a the real brand (the author). They try too much to be like film trailers, and end up looking more like cheesy late night made-for-TV film trailers. Films studios don't have huge budgets for seeding their film trailers online, because people seek out the content - they know the director or the stars, or they've seen other big adverts that probably cost millions.

I think people need to either make use of the author as a brand (which most authors would hate) OR think about how to make the trailers interesting content in their own right. Something that has its own miniature story, or hook that would incentivise people to watch the whole way through, and pass on to friends.

Something a bit like this:



I want to read this book now!